신제품 기술확산

• Tipping and Concentration in Markets with Indirect Network Effects
  MKSCI · 2010 · 인용 247 · Jean‐Pierre Dubé, Pradeep K. Chintagunta
• Estimating Cannibalization Rates for Pioneering Innovations
  MKSCI · 2010 · 인용 62 · Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe
• A Dynamic Model of Entry and Exit in a Growing Industry
  MKSCI · 2014 · 인용 34 · Qiaowei Shen
• The Strategic Impact of References in Business Markets
  MKSCI · 2012 · 인용 34 · David Godes
• Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
  MKSCI · 2010 · 인용 183 · Ashish Sood, Gerard J. Tellis
• Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms' Profits
  JMR · 2012 · 인용 38 · Raphael Thomadsen
• Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
  MKSCI · 2013 · 인용 51 · Elie Ofek, Özge Turut
• Intercompetitor Licensing and Product Innovation
  JMR · 2018 · 인용 43 · Baojun Jiang, Hongyan Shi

2024–2026

• Don’t Hurry, Be Happy! The Bright Side of Late Product Release
  MKSCI · 2024 · 인용 9 · Mushegh Harutyunyan, Chakravarthi Narasimhan
• Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market
  JM · 2024 · 인용 5 · Thomas Derek Robinson, Ela Veresiu
• Buying from a Competitor: A Model of Knowledge Spillover and Innovation
  MKSCI · 2024 · 인용 4 · Dominique Olié Lauga, Matthew Selove, Mohammad Zia
• Identifying Competitors in Geographical Markets Using the CSIS Method
  JMR · 2024 · 인용 0 · Xian Gu, P.K. Kannan
• Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock
  JM · 2025 · 인용 0 · Nandini Ramani

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