Trends·디지털조직
디지털 비즈니스 전략
OpenAlex: Big Data and Business Intelligence, Innovation and Knowledge Management, Digital Platforms and Economics
56
논문
8
최근 3년
×0.99
비중 변화
01허브 논문
- Closing the Marketing Capabilities Gap
- Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices
- Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
- Marketing Analytics for Data-Rich Environments
- Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
- A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
- Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully
- Reinventing Marketing to Manage the Environmental Imperative
02최근 주목 논문
2024–2026
- Conceptual Research: Multidisciplinary Insights for Marketing
- Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency
- Driving Social Profit: Frontline Insights from an Entrepreneur Committed to Sustainable Innovation
- Cementing JM 's Impact on the Marketing Ecosystem: Advancing Big Ideas
- The Growth Department: The Emerging Role and Impact of Chief Growth Officers and Their Cross-Functional Teams
- EXPRESS: Designing with Edge Consumers: How Inclusive Design Orientation Transforms New Product Development
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
178편
JM53MISQ41ISR28JMIS28POM18MS5MKSCI3MSOM2