2023년 10월6편 · 2023년 45편
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
- Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags
- On the Path to Decolonizing Health Care Services: The Role of Marketing
- Acknowledgments
- Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas
- How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact