2023년 1월8편 · 2023년 53편
- Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?
- Virtual Fitting Room Effect: Moderating Role of Body Mass Index
- Save More Today or Tomorrow: The Role of Urgency in Precommitment Design
- How Can Publishers Collaborate and Compete with News Aggregators?
- Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance
- Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
- Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets
- Measuring Evidence for Mediation in the Presence of Measurement Error