2024년 5월7편 · 2024년 47편
- Mitigation in Marketing: Concept, Definition, and Scope
- Referral Contagion: Downstream Benefits of Customer Referrals
- Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
- Regulating Digital Piracy Consumption
- Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption
- Flowers and Bees: Spatial Network Effects in the Adoption of a Sharing-Economy Platform
- Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo