2023년 8월8편 · 2023년 53편
- Cause-Related Marketing as Sales Promotion
- Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions
- Sunk Cost Effect, Self-Control, and Contract Design
- Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models
- Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust
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Soda Taxes and Marketing Conduct
방법준실험·자연실험
- Grocery Shopping for America: Mitigation Strategies for Threats to National Identity
- A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research