01이 칸의 논문
02같은 주제, 다른 방법
- Communicating Attribute Importance Under Competition
- Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity
- How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
- The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
- Competition and the Regulation of Fictitious Pricing
- The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products
- Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value
- Superior Knowledge, Price Discrimination, and Customer Inspection
- Omitted Budget Constraint Bias and Implications for Competitive Pricing
- When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly