01이 칸의 논문
- Customers’ Review Content and Their Referral and (Re)Purchase Behaviors
- Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
- Order Matters: Rating Service Professionals First Reduces Tipping Amount
- Ask for Reviews at the Right Time: Evidence from Two Field Experiments
- Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb
- Extremity Bias in Online Reviews: The Role of Attrition
02같은 주제, 다른 방법
- EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos
- Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth
- EXPRESS: Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience
- Quality in Context: Experience-Relevant Consumption Context Influences Product Ratings
- Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
- The Weekend Effect in Online Reviews
- Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes
- The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
- The Power of Proximity: Exploring Narrative Language in Consumer Reviews
- Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats