01이 칸의 논문
- EXPRESS: Dual Market Navigation
- EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY
- EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets
- EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based Pride
- EXPRESS: When Consumer Betrayal Spreads: Transmission and Compounding Effects in High-Stakes Situations
- EXPRESS: The Marketization of Tradition: How Firms Reconfigure Tradition to Create Consumer Value
- EXPRESS: Confronting Cultural Appropriation: Toward the Ethical Marketing of Cultural Difference
- From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category
- Avant-Garde Market Driving
- The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics
- Managing Brand Relationship Plurality: Insights from the Nonprofit Sector
- Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism
- The Concept of Authenticity: What It Means to Consumers
- “How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
- Help Me Help You! Employing the Marketing Mix to Alleviate Experiences of Donor Sacrifice
- Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
- Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
- Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter
02같은 주제, 다른 방법
- EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
- EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
- EXPRESS: Political Ideology Shapes Consumer Responses to Addictive Products
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
- EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
- EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
- EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
- EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment
- EXPRESS: Gaming the Marketplace: Consumer Opportunism and Beliefs about Societal Hierarchy
- EXPRESS: Predicting the Memorability of Brand Slogans