01이 칸의 논문
- EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
- Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence
- Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior
- Consequences of Marketing Asset Accountability—A Natural Experiment
- Does Bad Medical News Reduce Preferences for Generic Drugs?
- How Do Nutritional Warning Labels Affect Prices?
- Building Brand Assets: The Role of Trademark Rights
- When Consumption Regulations Backfire: The Role of Political Ideology
- Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels
- The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
- Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum
- Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
- Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment
02같은 주제, 다른 방법
- EXPRESS: Dual Market Navigation
- EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY
- EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
- EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets
- EXPRESS: Political Ideology Shapes Consumer Responses to Addictive Products
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
- EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based Pride
- EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
- EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
- EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services