Trends·소셜미디어
디지털 마케팅 분석
OpenAlex: Digital Marketing and Social Media, Sentiment Analysis and Opinion Mining, Consumer Market Behavior and Pricing
50
논문
17
최근 3년
×1.9
비중 변화
01허브 논문
- Mine Your Own Business: Market-Structure Surveillance Through Text Mining
- Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
- Uniting the Tribes: Using Text for Marketing Insight
- Quantitative Trendspotting
- Identifying Customer Needs from User-Generated Content
- Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
- Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
- Visual Listening In: Extracting Brand Image Portrayed on Social Media
02최근 주목 논문
2024–2026
- Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis
- Frontiers: Can Large Language Models Capture Human Preferences?
- A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews
- Database Report: Twin-2K-500: A Data Set for Building Digital Twins of over 2,000 People Based on Their Answers to over 500 Questions
- Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games
- AI for Customer Journeys: A Transformer Approach
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
217편
ISR40MISQ40JMIS33MKSCI26MS25POM23JMR16JM8MSOM6