소비자 선택모형

• A Control Function Approach to Endogeneity in Consumer Choice Models
  JMR · 2010 · 인용 1,099 · Amil Petrin, Kenneth Train
• Demand Estimation with Social Interactions and the Implications for Targeted Marketing
  MKSCI · 2010 · 인용 112 · Wesley R. Hartmann
• The Long-Term Effect of Marketing Strategy on Brand Sales
  JMR · 2010 · 인용 306 · M. Berk Ataman, Harald J. van Heerde, Carl F. Mela
• Mind-Set Metrics in Market Response Models: An Integrative Approach
  JMR · 2010 · 인용 261 · Shuba Srinivasan, Marc Vanhuele, Koen Pauwels
• Invited Paper—Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications
  MKSCI · 2014 · 인용 343 · Peter E. Rossi
• Modeling Multivariate Distributions Using Copulas: Applications in Marketing
  MKSCI · 2010 · 인용 179 · Peter J. Danaher, Michael S. Smith
• Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
  MKSCI · 2011 · 인용 53 · Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan
• Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
  JMR · 2011 · 인용 92 · Michaela Draganska, Daniel Klapper

2024–2026

• Mitigation in Marketing: Concept, Definition, and Scope
  JMR · 2024 · 인용 4 · Sachin Gupta, Peter J. Danaher, Vikas Mittal 외
• An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach
  JM · 2025 · 인용 1
• Optimizing Scalable Targeted Marketing Policies with Constraints
  MKSCI · 2025 · 인용 1 · Haihao Lu, Duncan Simester, Yuting Zhu
• EXPRESS: SECURING A CALIBRATED MARKETING BUDGET
  JM · 2026 · 인용 0 · Junqiu Jiang, Kapil R. Tuli, Nirmalya Kumar
• The Legacy of John Little for Marketing Science
  MKSCI · 2025 · 인용 0 · Fred M. Feinberg, John R. Hauser, John Roberts 외

최근 6년 2편 이상

• Vikas Mittal
  이 주제 2편 · Rice University · 16년차 · 논문 24편

252편