Trends·소셜미디어
온라인 리뷰와 구매
OpenAlex: Digital Marketing and Social Media, Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification
81
논문
19
최근 3년
×1.4
비중 변화
01허브 논문
- The Value of Social Dynamics in Online Product Ratings Forums
- When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
- Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
- Sequential and Temporal Dynamics of Online Opinion
- Automated Marketing Research Using Online Customer Reviews
- Online Product Opinions: Incidence, Evaluation, and Evolution
- Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
- Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion
02최근 주목 논문
2024–2026
- The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions
- The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information
- Quality in Context: Experience-Relevant Consumption Context Influences Product Ratings
- Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
- The Weekend Effect in Online Reviews
- Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
248편
ISR55MS37JMR32MISQ31POM25MKSCI25JM24JMIS15MSOM4