영화 시장과 온라인 평판

• The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
  MKSCI · 2010 · 인용 860 · Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman
• Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry
  JMR · 2011 · 인용 33 · Anirban Mukherjee, Vrinda Kadiyali
• Impact of Competition on Product Decisions: Movie Choices of Exhibitors
  MKSCI · 2015 · 인용 38 · A. Yeşim Orhun, Sriram Venkataraman, Pradeep K. Chintagunta
• Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies
  JM · 2011 · 인용 99 · Ekaterina V. Karniouchina, Can Uslay, Grigori Erenburg
• Video Content Marketing: The Making of Clips
  JM · 2018 · 인용 139 · Xuan Liu, Savannah Wei Shi, Thales Teixeira 외
• Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
  JMR · 2014 · 인용 300 · Maarten A.S. Boksem, Ale Smidts
• Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics
  JMR · 2018 · 인용 60 · Sarah Gelper, Renana Peres, Jehoshua Eliashberg
• Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies
  MKSCI · 2015 · 인용 23 · Terrence August, Duy Dao, Hyoduk Shin

2024–2026

• Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets
  JMR · 2024 · 인용 2 · Maarten A.S. Boksem, Rosanne M. van Diepen, Esther Eijlers 외
• Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles
  JM · 2025 · 인용 1 · Ye Hu
• EXPRESS: How the #MeToo Movement Has Reshaped Gender Dynamics in the Marketplace: Evidence from the Entertainment Industry
  JM · 2026 · 인용 0 · Chi P. Tran, Nooshin L. Warren, Joshua T. Beck

최근 6년 2편 이상

• Shijie Lu
  이 주제 2편 · University of Notre Dame · 13년차 · 논문 12편

54편