최적화·확률 모형

• Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
  MKSCI · 2017 · 인용 115 · Babur De los Santos, Sergei Koulayev
• Scheduling Content on Social Media: Theory, Evidence, and Application
  JM · 2018 · 인용 162 · Vamsi K. Kanuri, Yixing Chen, Shrihari Sridhar
• Video Content Marketing: The Making of Clips
  JM · 2018 · 인용 139 · Xuan Liu, Savannah Wei Shi, Thales Teixeira 외
• Dynamically Managing a Profitable Email Marketing Program
  JMR · 2017 · 인용 140 · Xi Zhang, V. Kumar, Koray Cosguner
• Optimal Microtargeting of Advertising
  JMR · 2022 · 인용 18 · Peter J. Danaher
• A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
  JM · 2021 · 인용 163 · Neeraj Bharadwaj, Michel Ballings, P. A. Naik 외
• Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising
  JMR · 2018 · 인용 24 · Courtney Paulson, Lan Luo, Gareth James
• A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions
  JMR · 2020 · 인용 33 · Srinivas Tunuguntla, Paul R. Hoban

전체 논문 →

2024–2026

• Multiobjective Personalization of Marketing Interventions
  MKSCI · 2024 · 인용 6 · Omid Rafieian, Anuj Kapoor, Amitt Sharma
• Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo
  JMR · 2024 · 인용 1 · Michael T. Braun
• EXPRESS: The Impact of Inter-Departmental Distance on Joint Sales in Retail Stores
  JM · 2026 · 인용 0 · Laxminarayana Yashaswy Akella, Praveen K. Kopalle, Stephanie Noble 외
• AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning
  JM · 2025 · 인용 0 · Michel Wedel, Rik Pieters
• Free Riding on Product Returns to Drive Profits
  JM · 2025 · 인용 0 · Elisa Montaguti, Scott A. Neslin, Sara Valentini

1425편