2025년 6월11편 · 2025년 70편
- A Meta-Analysis of Product Visual Aesthetics
- Picture Perfect: Engaging Customers with Visual Generative AI
- Using Expenditure Reframes to Increase Interest in Claiming Government Benefits
- Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts
- Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions
- From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI
- Customers’ Review Content and Their Referral and (Re)Purchase Behaviors
- In-Store Advertising with Digital Signage
- The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods
- The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
- New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research