01이 칸의 논문
- 없음
02같은 주제, 다른 방법
- EXPRESS: Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
- EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising
- Multichannel Effects of Mobile In-Feed Advertising
- Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
- Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
- The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
- In-Store Advertising with Digital Signage
- More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
- EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising