01이 칸의 논문
- EXPRESS: Market Effects of Inattention: Theory and Evidence from Left-Digit Bias
- EXPRESS: Reward-program promotions: How brands can capitalize on retailers’ temporary reward programs
- EXPRESS: The Impact of Inter-Departmental Distance on Joint Sales in Retail Stores
- The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods
- Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance
- The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products
- The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores
- Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
- Augmented Reality in Retail and Its Impact on Sales
- How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
- Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
- What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales
- Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases
- Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment
- Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types
- The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
- Evaluating the Effectiveness of Retailer-Themed Super Saver Events
- Device Switching in Online Purchasing: Examining the Strategic Contingencies
- Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending
- Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
- Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry
- Inferring the Economics of Store Density from Closures: The Starbucks Case
- The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
- Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
- The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases
02같은 주제, 다른 방법
- EXPRESS: Channel Adoption Pathways and Post-Adoption Behavior
- EXPRESS: Do fMRI Data Improve Predictions of Product Adoption by Store Managers and Sales per Store of Consumer Packaged Goods?
- EXPRESS: EV Charging Availability and Grocery Store Performance
- Cross-Channel Effects of Failure in a Retailer's Mobile App
- Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
- The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
- Bricks Processing Returns for Clicks: Can Foes Become Friends?
- Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases
- How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy
- Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms