01이 칸의 논문
- EXPRESS: Consumers Prefer that Corporations Donate Periodically
- EXPRESS: Clarifying Individual Contributions: The Divisibility-Appeal Effect in Fundraising
- The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
- Using Expenditure Reframes to Increase Interest in Claiming Government Benefits
- Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments
- The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior
- The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity
- I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring
- Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift
- Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity
- Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
- Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment
- Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods
- Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts
- Coins Are Cold and Cards Are Caring: The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior
- Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
- Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets
- Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
- Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount
- Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing
02같은 주제, 다른 방법
- EXPRESS: The Making-Up-For-Failure Nudge: Framing Subgoals as Opportunities for Redemption Increases Goal Persistence
- EXPRESS: Power Distance Belief Affects Coupon Use
- The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
- Social Profit Orientation: Lessons from Organizations Committed to Building a Better World
- Sunk Cost Effect, Self-Control, and Contract Design
- It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions
- Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations
- What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences
- When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect
- Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior