01이 칸의 논문
- Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity
- How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
- The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
- Competition and the Regulation of Fictitious Pricing
- The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products
- Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value
- Omitted Budget Constraint Bias and Implications for Competitive Pricing
- The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes
- Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations
- When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
- Specialist Competitor Referrals: How Salespeople can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales
- Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice
- Comparative Price and the Design of Effective Product Communications
02같은 주제, 다른 방법
- Communicating Attribute Importance Under Competition
- Superior Knowledge, Price Discrimination, and Customer Inspection
- When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
- Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms
- Learning to Set Prices
- Competitive Imperfect Price Discrimination and Market Power
- Transparency of Behavior-Based Pricing
- The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited
- Price-Matching Guarantees as a Direct Signal of Low Prices
- Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?