01이 칸의 논문
- EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos
- Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth
- EXPRESS: Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience
- Quality in Context: Experience-Relevant Consumption Context Influences Product Ratings
- Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
- The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
- The Power of Proximity: Exploring Narrative Language in Consumer Reviews
- Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats
- Customers’ Review Content and Their Referral and (Re)Purchase Behaviors
- The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions
- Words Meet Photos: When and Why Photos Increase Review Helpfulness
- Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
- Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format
- The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
- The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands
- Order Matters: Rating Service Professionals First Reduces Tipping Amount
- Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand
- Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing
- The Polarity of Online Reviews: Prevalence, Drivers and Implications
- Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth
- The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews
- In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
- Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews
- Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond
- Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
02같은 주제, 다른 방법
- The Weekend Effect in Online Reviews
- Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes
- Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights
- Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
- The Impact of Negative Reviews on Online Search and Purchase Decisions
- The Competitive Effects of Online Reviews on Hotel Demand
- Ask for Reviews at the Right Time: Evidence from Two Field Experiments
- Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb
- Extremity Bias in Online Reviews: The Role of Attrition
- Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews