01이 칸의 논문
- How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
- When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
- Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
- How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
- Mega or Micro? Influencer Selection Using Follower Elasticity
- More Voices Persuade: The Attentional Benefits of Voice Numerosity
- Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities
- The Power of Brand Selfies
- Selectively Emotional: How Smartphone Use Changes User-Generated Content
02같은 주제, 다른 방법
- EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions
- EXPRESS: From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
- EXPRESS: The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances
- EXPRESS: Endorsement Rate in Influencer Marketing
- EXPRESS: How Social Cues Drive Popularity in NFT Art Markets
- EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth
- Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
- Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
- DICE: Advancing Social Media Research Through Digital In-Context Experiments
- The Effect of Company Size on Aggregate Word-of-Mouth Valence