Trends·공급망관리
고객가치와 고객관리
OpenAlex: Consumer Market Behavior and Pricing, Customer churn and segmentation, Customer Service Quality and Loyalty
126
논문
9
최근 3년
×0.58
비중 변화
01허브 논문
- Ties that Bind: The Impact of Multiple Types of Ties with a Customeron Sales Growth and Sales Volatility
- The Effect of Customer Satisfaction on Consumer Spending Growth
- Understanding Customer Experience Throughout the Customer Journey
- The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
- Referral Programs and Customer Value
- Customer-Base Analysis in a Discrete-Time Noncontractual Setting
- When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation
- The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
02최근 주목 논문
2024–2026
- Emotional Energy: When Customer Interactions Energize Service Employees
- Sales Pipeline Technology: Automated Lead Nurturing
- Referral Contagion: Downstream Benefits of Customer Referrals
- Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption
- Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
- Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
204편
JM56JMR42MS39MKSCI28POM13MSOM10ISR6JMIS6MISQ4