Trends·소셜미디어
온라인 평점과 순위
OpenAlex: Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media
465
논문
63
최근 3년
×0.89
비중 변화
01허브 논문
- What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
- Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice
- A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products
- Signaling Status with Luxury Goods: The Role of Brand Prominence
- The Perils of Behavior-Based Personalization
- The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
- Answering the Unasked Question: Response Substitution in Consumer Surveys
- The Impact of Brand Quality on Shareholder Wealth
02최근 주목 논문
2024–2026
- Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers
- How Socioeconomic Status Shapes Food Preferences and Perceptions
- The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics
- Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
- Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers
- Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
544편
JM206JMR198MKSCI61MS49POM17ISR7JMIS3MSOM2MISQ1