2022년 8월6편 · 2022년 50편
- Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
- A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
- Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
- Does Disclosure of Advertising Spending Help Investors and Analysts?
- Customer Orientation and Financial Performance: Women in Top Management Teams Matter!
- Complaint De-Escalation Strategies on Social Media