01이 칸의 논문
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
- EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
- Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value
- Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
- Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
- Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions
- Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
- Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags
- From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce
- Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge
- Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
- Marketing, Through the Eyes of the Stigmatized
- Incorporating Consumer Product Categorizations into Shelf Layout Design
- The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases
- How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance
- Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
- A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products
- Cueing Morality: The Effect of High-Pitched Music on Healthy Choice
- Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices
- The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
- Why Consumers Don't see the Benefits of Genetically Modified Foods, and what Marketers can do about It
- Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition
- “Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial
- Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
02같은 주제, 다른 방법
- EXPRESS: Dual Market Navigation
- EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY
- EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
- EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets
- EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
- EXPRESS: Political Ideology Shapes Consumer Responses to Addictive Products
- EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based Pride
- EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
- EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
- EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment