01이 칸의 논문
- EXPRESS: The Three-dimensional Effect in Logo Design: When Depth Cues Improve Brand Purchase Likelihood
- EXPRESS: Every Minute Counts: The Added-Unit Effect In Time Perception
- EXPRESS: When and Why Consumers Avoid Purchase on Smartphones
- EXPRESS: Infinite-Scrolling vs. Pagination: The Impact of Interface Layouts on Product Returns
- EXPRESS: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect
- The Differentiated Environment: Person–Thing Orientation and Feedback Effects
- Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations
- Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals
- The Impact of App Crashes on Consumer Engagement
- Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
- What Holds Attention? Linguistic Drivers of Engagement
- Virtual Fitting Room Effect: Moderating Role of Body Mass Index
- The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency
- Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography
- Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps
- The Effects of Content Ephemerality on Information Processing
- RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering
- Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
- Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
- Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
- Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
- Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
- On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues
- Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening
- Creating Effective Online Customer Experiences
- Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates
- The Seesaw Self: Possessions, Identity (De)activation, and Task Performance
- The Seesaw Self: Possessions, Identity (De)activation, and Task Performance
02같은 주제, 다른 방법
- EXPRESS: Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions
- A Meta-Analysis of Product Visual Aesthetics
- From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations
- The Effects of Digital Textbooks on Students’ Academic Performance, Academic Interest, and Learning Skills
- Visual Elicitation of Brand Perception
- Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study
- Testing Theories of Goal Progress in Online Learning