Trends·소셜미디어
기업의 소셜미디어 소통
OpenAlex: Digital Marketing and Social Media, Public Relations and Crisis Communication, Customer Service Quality and Loyalty
37
논문
6
최근 3년
×1.0
비중 변화
01허브 논문
- The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
- Mining Brand Perceptions from Twitter Social Networks
- Brand Buzz in the Echoverse
- Measuring and Managing Consumer Sentiment in an Online Community Environment
- Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
- Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media
- Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
- The Role of Marketer-Generated Content in Customer Engagement Marketing
02최근 주목 논문
2024–2026
- Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres
- Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes
- Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses
- How Firms Can Steer Social Media Conversations
- EXPRESS: Amplifying Insights: Harnessing Voice Technology to Decode Customer Uncertainty in Marketing
- Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
84편
JM25ISR20POM12MKSCI7MISQ7JMIS6JMR5MS2