01이 칸의 논문
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
- Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey
- Targeted Advertising and Consumer Inference
- Targeting and Privacy in Mobile Advertising
- Real-Time Bidding in Online Display Advertising
- Beyond the Last Touch: Attribution in Online Advertising
- Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
- Competitive Mobile Geo Targeting
- In-Store Advertising by Competitors
02같은 주제, 다른 방법
- EXPRESS: Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
- EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising
- Multichannel Effects of Mobile In-Feed Advertising
- Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
- Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
- The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
- In-Store Advertising with Digital Signage
- More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
- EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis
- Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals