01이 칸의 논문
- EXPRESS: The Impact of Inter-Departmental Distance on Joint Sales in Retail Stores
- Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases
- Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms
- The Multitier Discount Effect
- Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance
- The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products
- Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail
- Caffeine’s Effects on Consumer Spending
- Understanding How Music Influences Shopping on Weekdays and Weekends
- The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion
- How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
- Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles
- The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations
- The Sales Impact of Using Handheld Scanners: Evidence from the Field
- Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
02같은 주제, 다른 방법
- EXPRESS: Market Effects of Inattention: Theory and Evidence from Left-Digit Bias
- EXPRESS: Reward-program promotions: How brands can capitalize on retailers’ temporary reward programs
- EXPRESS: Channel Adoption Pathways and Post-Adoption Behavior
- EXPRESS: Do fMRI Data Improve Predictions of Product Adoption by Store Managers and Sales per Store of Consumer Packaged Goods?
- EXPRESS: EV Charging Availability and Grocery Store Performance
- Cross-Channel Effects of Failure in a Retailer's Mobile App
- The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods
- Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
- The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
- Bricks Processing Returns for Clicks: Can Foes Become Friends?