Trends·온라인시장
온라인 광고 효과
OpenAlex: Consumer Market Behavior and Pricing, Digital Marketing and Social Media, Digital Platforms and Economics
198
논문
28
최근 3년
×0.95
비중 변화
01허브 논문
- Online Display Advertising: Targeting and Obtrusiveness
- Uninformative Advertising as an Invitation to Search
- When Does Retargeting Work? Information Specificity in Online Advertising
- How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
- Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
- Advertising Bans and the Substitutability of Online and Offline Advertising
- Do Digital Video Recorders Influence Sales?
- Morphing Banner Advertising
02최근 주목 논문
2024–2026
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
- Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora
- The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective
- Where Does Advertising Content Lead You? We Created a Bookstore to Find Out
- Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta
- Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
310편
MKSCI77JMR61JM60MS59ISR26POM10MSOM7JMIS6MISQ4