Trends·온라인시장
옴니채널 소매
OpenAlex: Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Digital Marketing and Social Media
109
논문
19
최근 3년
×1.1
비중 변화
01허브 논문
- Preference Minorities and the Internet
- An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
- Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer
- “Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers
- How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
- The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
- Practice Prize Paper—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
- Personal Selling Elasticities: A Meta-Analysis
02최근 주목 논문
2024–2026
- Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases
- How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy
- Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage
- Mass Shootings and Their Impact on Retail
- Cross-Channel Effects of Failure in a Retailer's Mobile App
- Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
312편
MS71POM44JM43JMR38ISR37MSOM30MKSCI28MISQ13JMIS8