소셜미디어 마케팅

• The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
  MKSCI · 2010 · 인용 126 · Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta
• What Drives Immediate and Ongoing Word of Mouth?
  JMR · 2011 · 인용 653 · Jonah Berger, Eric M. Schwartz
• What Makes Online Content Viral?
  JMR · 2011 · 인용 3,001 · Jonah Berger, Katherine L. Milkman
• Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning
  JMR · 2011 · 인용 696 · Yubo Chen, Qi Wang, Jinhong Xie
• On Brands and Word of Mouth
  JMR · 2013 · 인용 441 · Mitchell J. Lovett, Renana Peres, Ron Shachar
• The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
  JMR · 2012 · 인용 562 · Andrew T. Stephen, Jeff Galak
• On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission
  JMR · 2012 · 인용 373 · Matteo De Angelis, Andrea Bonezzi, Alessandro M. Peluso 외
• Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
  MKSCI · 2013 · 인용 481 · Olivier Toubia, Andrew T. Stephen

2024–2026

• Engagement That Sells: Influencer Video Advertising on TikTok
  MKSCI · 2024 · 인용 41 · Jeremy Yang, Juanjuan Zhang, Yuhan Zhang
• Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
  JM · 2025 · 인용 27 · Barbara Duffek, Andreas B. Eisingerich, Omar Merlo
• Influencers: The Power of Comments
  MKSCI · 2024 · 인용 25 · Cristina Nistor, Matthew Selove
• The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
  MKSCI · 2024 · 인용 14 · Akshina Banerjee, Oleg Urminsky
• The Promotional Effects of Live Streams by Twitch Influencers
  MKSCI · 2025 · 인용 11 · Yufeng Huang, Ilya Morozov
• Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
  JM · 2024 · 인용 8 · Mikhail Lysyakov, P.K. Kannan, Siva Viswanathan 외

최근 6년 2편 이상

• Jayson S. Jia
  이 주제 2편 · University of Hong Kong · 11년차 · 논문 3편
• Dhruv Grewal
  이 주제 2편 · University of Bath · 16년차 · 논문 30편
• Flora F. Gu
  이 주제 2편 · Hong Kong Polytechnic University · 16년차 · 논문 6편
• Fine F. Leung
  이 주제 2편 · 6년차 · 논문 3편
• Robert W. Palmatier
  이 주제 2편 · University of Washington · 15년차 · 논문 27편
• P.K. Kannan
  이 주제 2편 · University of Maryland, College Park · 34년차 · 논문 30편
• Jacob Goldenberg
  이 주제 2편 · Reichman University · 25년차 · 논문 12편
• Andreas Lanz
  이 주제 2편 · University of Basel · 7년차 · 논문 7편
• Francisco Villarroel Ordenes
  이 주제 2편 · University of Bologna · 4년차 · 논문 4편

217편