Trends·온라인시장
모바일 앱 수익화
OpenAlex: Digital Platforms and Economics, Digital Marketing and Social Media, Consumer Market Behavior and Pricing
56
논문
16
최근 3년
×1.5
비중 변화
01허브 논문
- Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
- Bye-Bye Bundles: The Unbundling of Music in Digital Channels
- Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
- News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage
- Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
- Paywalls: Monetizing Online Content
- Media Platforms’ Content Provision Strategies and Sources of Profits
- Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
02최근 주목 논문
2024–2026
- Driving Mobile App User Engagement Through Gamification
- Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services
- Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms
- Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors
- What Drives Demand for Playlists on Spotify?
- Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
156편
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