01이 칸의 논문
- How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
- EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions
- EXPRESS: From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
- EXPRESS: Endorsement Rate in Influencer Marketing
- EXPRESS: How Social Cues Drive Popularity in NFT Art Markets
- Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
- The Effect of Company Size on Aggregate Word-of-Mouth Valence
- The Slang Paradox: Connecting or Disconnecting with Consumers?
- When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
- Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
- Revenue Generation Through Influencer Marketing
- Mega or Micro? Influencer Selection Using Follower Elasticity
- Creating Effective Marketing Messages Through Moderately Surprising Syntax
- Influencer Marketing Effectiveness
- Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
- More Voices Persuade: The Attentional Benefits of Voice Numerosity
- Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth
- The Positive Effect of Not Following Others on Social Media
- Improvised Marketing Interventions in Social Media
- Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
- Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
- What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
- Climb or Jump: Status-Based Seeding in User-Generated Content Networks
- Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings
- Scheduling Content on Social Media: Theory, Evidence, and Application
- The Role of the Partner Brand's Social Media Power in Brand Alliances
- Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
- Scheduling Content on Social Media: Theory, Evidence and Application
- Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
02같은 주제, 다른 방법
- EXPRESS: The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances
- EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth
- Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
- DICE: Advancing Social Media Research Through Digital In-Context Experiments
- Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
- The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
- Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising
- That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It
- Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth
- How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact