01이 칸의 논문
- EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
- EXPRESS: Political Ideology Shapes Consumer Responses to Addictive Products
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
- EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based Pride
- EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
- EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
- EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
- EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment
- EXPRESS: Gaming the Marketplace: Consumer Opportunism and Beliefs about Societal Hierarchy
- EXPRESS: E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses
- EXPRESS: Do Business Professionals Exhibit Racial Bias in Strategic Marketing Decisions?
- EXPRESS: Choosing Larger Portion Sizes for Others
- EXPRESS: Political Extremism and Post-Purchase Customer–Brand Relationships
- Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value
- How Fatal School Shootings Impact a Community's Consumption
- How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
- Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion
- The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige
- The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
- The Decision-Making Process and Impact of Individual Decisions for Joint Consumption
- Didn’t Have Time or Didn’t Make Time? How Language Shapes Perceived Control over Time and Motivation
- It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
- When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points
- Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence
- The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of Firsthand and Secondhand Products
- How Socioeconomic Status Shapes Food Preferences and Perceptions
- Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers
- Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
- Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
- The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
02같은 주제, 다른 방법
- EXPRESS: Dual Market Navigation
- EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY
- EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets
- EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
- EXPRESS: Predicting the Memorability of Brand Slogans
- EXPRESS: When Consumer Betrayal Spreads: Transmission and Compounding Effects in High-Stakes Situations
- EXPRESS: Brand Performativity and Consumers’ Cultivation of Identity Value
- EXPRESS: The Marketization of Tradition: How Firms Reconfigure Tradition to Create Consumer Value
- EXPRESS: Personalization in Marketing Communication: A Meta-Analysis
- EXPRESS: Confronting Cultural Appropriation: Toward the Ethical Marketing of Cultural Difference