01이 칸의 논문
- EXPRESS: Political Ideology Shapes Consumer Responses to Addictive Products
- EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based Pride
- EXPRESS: Gaming the Marketplace: Consumer Opportunism and Beliefs about Societal Hierarchy
- EXPRESS: E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses
- How Fatal School Shootings Impact a Community's Consumption
- Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
- Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers
- The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
- The Value of Genetic Data in Predicting Preferences: A Study of Food Taste
- Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk
- BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance
- The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations
- Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions
- A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category
- Cause-Related Marketing as Sales Promotion
- The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
- Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households
- Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
- Grocery Shopping for America: Mitigation Strategies for Threats to National Identity
- Dual Branding by National Brand Manufacturers: Drivers and Outcomes
- The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets
- Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
- Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking
- Favorite Possessions Protect Subjective Well-Being Under Income Inequality
- Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
- The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
- Is Nestlé a Lady? The Feminine Brand Name Advantage
- Marketing Ideas: How to Write Research Articles that Readers Understand and Cite
- Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity
- Religious Belief, Religious Priming, and Negative Word of Mouth
02같은 주제, 다른 방법
- EXPRESS: Dual Market Navigation
- EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY
- EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
- EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets
- EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
- EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
- EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
- EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
- EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment