01이 칸의 논문
- The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
- In-Store Advertising with Digital Signage
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
- The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
- An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
- Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
- Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies
- Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
- Personalization in Email Marketing: The Role of Noninformative Advertising Content
- Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
- Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
- Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
02같은 주제, 다른 방법
- EXPRESS: Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
- EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising
- Multichannel Effects of Mobile In-Feed Advertising
- Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
- Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
- More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
- EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis
- Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
- Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising