01이 칸의 논문
- How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
- EXPRESS: From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
- EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth
- Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
- The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
- Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising
- Revenue Generation Through Influencer Marketing
- Creating Effective Marketing Messages Through Moderately Surprising Syntax
- Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors
- Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
- “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
- Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China
- The Effect of Slow Motion Video on Consumer Inference
- How Marketing Perks Influence Word of Mouth
- The Strength of Weak-Tie Consensus Language
- Advertising to Early Trend Propagators: Evidence from Twitter
- Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
02같은 주제, 다른 방법
- EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions
- EXPRESS: The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances
- EXPRESS: Endorsement Rate in Influencer Marketing
- EXPRESS: How Social Cues Drive Popularity in NFT Art Markets
- Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
- Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
- DICE: Advancing Social Media Research Through Digital In-Context Experiments
- The Effect of Company Size on Aggregate Word-of-Mouth Valence
- The Slang Paradox: Connecting or Disconnecting with Consumers?
- When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content