01이 칸의 논문
- Driving Mobile App User Engagement Through Gamification
- What Drives Demand for Playlists on Spotify?
- Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media
- Happiness Begets Money: Emotion and Engagement in Live Streaming
- Effects of Payment on User Engagement in Online Courses
- Paywalls: Monetizing Online Content
- Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
- The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
02같은 주제, 다른 방법
- EXPRESS: Ad Intensity Policies and Content Provision on Revenue-Sharing Content Platforms
- EXPRESS: First-Party Content Production in a Competitive Media Market
- Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
- The Power of Star Creators: Evidence from the Live Streaming Industry
- Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness
- Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors
- More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior
- Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms
- How Can Publishers Collaborate and Compete with News Aggregators?
- Suspense and Surprise in Media Product Design: Evidence from Twitch