01이 칸의 논문
- EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising
- Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
- Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
- Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
- A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries
- Relative Effectiveness of Print and Digital Advertising: A Memory Perspective
- Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
02같은 주제, 다른 방법
- EXPRESS: Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
- Multichannel Effects of Mobile In-Feed Advertising
- Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
- Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
- The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
- In-Store Advertising with Digital Signage
- More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
- EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
- Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals