01이 칸의 논문
02같은 주제, 다른 방법
- EXPRESS: Ready to Convert? How to Talk with Sales Leads
- EXPRESS: Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial Consequences
- Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
- Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
- Referral Contagion: Downstream Benefits of Customer Referrals
- Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption
- The Impact of Subscription Programs on Customer Purchases
- Effective Implementation of Predictive Sales Analytics
- Secondary Selling: Beyond the Salesperson–Customer Dyad
- Understanding Customer Participation Dynamics: The Case of the Subscription Box