2021년 1월13편 · 2021년 75편
- Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands
- Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
- Is Nestlé a Lady? The Feminine Brand Name Advantage
- Variable Compensation and Salesperson Health
- How Marketing Perks Influence Word of Mouth
- Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
- Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge
- “How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
- Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment
- Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior
- From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce
- The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes
- Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China