01이 칸의 논문
- EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions
- EXPRESS: From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
- EXPRESS: The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances
- EXPRESS: Endorsement Rate in Influencer Marketing
- EXPRESS: How Social Cues Drive Popularity in NFT Art Markets
- EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth
- Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
- DICE: Advancing Social Media Research Through Digital In-Context Experiments
- The Effect of Company Size on Aggregate Word-of-Mouth Valence
- The Slang Paradox: Connecting or Disconnecting with Consumers?
- Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
- Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising
- That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It
- Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth
- How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
- Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
- More Voices Persuade: The Attentional Benefits of Voice Numerosity
- “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
- The Power of Brand Selfies
- The Effect of Slow Motion Video on Consumer Inference
- How Marketing Perks Influence Word of Mouth
- The Positive Effect of Not Following Others on Social Media
- Improvised Marketing Interventions in Social Media
- They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance
- Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time
- The Strength of Weak-Tie Consensus Language
- Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
- Selectively Emotional: How Smartphone Use Changes User-Generated Content
- Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings
- Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences
02같은 주제, 다른 방법
- How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
- Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
- When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
- The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
- Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
- Revenue Generation Through Influencer Marketing
- Mega or Micro? Influencer Selection Using Follower Elasticity
- Creating Effective Marketing Messages Through Moderately Surprising Syntax
- Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors