2021년 6월10편 · 2021년 75편
- A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
- Examining Why and When Market Share Drives Firm Profit
- Do Backer Affiliations Help or Hurt Crowdfunding Success?
- Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces
- The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
- R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles
- How Consumer Orchestration Work Creates Value in the Sharing Economy
- Connecting to Place, People, and Past: How Products Make Us Feel Grounded
- Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance
- Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction