01이 칸의 논문
- Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
- More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
- The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher
- TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform
- The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries
- Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis
- Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change
- Variety Effects in Mobile Advertising
- Commercial Success Through Commercials? Advertising and Pay-TV Operators
- Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
- A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns
- Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
02같은 주제, 다른 방법
- EXPRESS: Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
- EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising
- Multichannel Effects of Mobile In-Feed Advertising
- Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
- The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
- In-Store Advertising with Digital Signage
- EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
- Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment