2021년 2월18편 · 2021년 75편
- Complaint Publicization in Social Media
- Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
- Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity
- Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
- Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
- Managing the Versioning Decision over an App’s Lifetime
-
Emotional Calibration and Salesperson Performance
방법설문·구조방정식
- Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces
- When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors
- Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising
- Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
- The Concept of Authenticity: What It Means to Consumers
- Visual Elicitation of Brand Perception
- Reality Check: Infusing Ecological Value into Academic Marketing Research
- Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity
- An Emerging Theory of Avatar Marketing
- Augmented Reality in Retail and Its Impact on Sales
- Real-Time Brand Reputation Tracking Using Social Media