01이 칸의 논문
- EXPRESS: Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
- Multichannel Effects of Mobile In-Feed Advertising
- Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
- Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
- The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
- Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising
- Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics
- A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries
- How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
- The Impact of Advertising Creative Strategy on Advertising Elasticity
- The Effect of Content on Zapping in TV Advertising
- Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness
- High-Energy Ad Content: A Large-Scale Investigation of TV Commercials
- Commercial Success Through Commercials? Advertising and Pay-TV Operators
- Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
- The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
- Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms
- The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance
- Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes
- Immediate Responses of Online Brand Search and Price Search to TV Ads
- Does It Pay to Be Real? Understanding Authenticity in TV Advertising
- Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
- Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
- Predicting Mobile Advertising Response Using Consumer Colocation Networks
- What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
02같은 주제, 다른 방법
- EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising
- In-Store Advertising with Digital Signage
- More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
- EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
- Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
- Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising
- Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
- The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher