1,182
논문
51
최근 1년
2010
수록 시작
9/23
최근 논문
01최근 3년 주요 주제
02논문2026년 39편
2026년 9월6편
- EXPRESS: The Humanizing Power of Accents in Voicebots: When Accent-Based Humanization Increases User Engagement
- EXPRESS: Infinite-Scrolling vs. Pagination: The Impact of Interface Layouts on Product Returns
- EXPRESS: EV Charging Availability and Grocery Store Performance
- EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product Performance
- EXPRESS: Every Minute Counts: The Added-Unit Effect In Time Perception
- EXPRESS: Behavioral Research Through Interpretable, Dimensionality-reduced Generative AI Embeddings (BRIDGE): A Method to Incorporate Real-World Stimuli in Consumer Experiments
2026년 8월6편
- EXPRESS: Ready to Convert? How to Talk with Sales Leads
- EXPRESS: Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel
- EXPRESS: When AI Assists at the Frontline: External and Internal Marketing Effects in the Context of Banking Mortgages
- EXPRESS: Predicting the Memorability of Brand Slogans
- EXPRESS: Evaluating Novel Unstructured Treatments with Generative AI: A Causal Prediction Framework
- EXPRESS: Gaming the Marketplace: Consumer Opportunism and Beliefs about Societal Hierarchy
2026년 7월1편
2026년 6월3편
- EXPRESS: Consumer Interactions and Peer Effects in Socially-Connected Digital Products
- EXPRESS: The Three-dimensional Effect in Logo Design: When Depth Cues Improve Brand Purchase Likelihood
- EXPRESS: Modeling Dynamic Consumer Preferences from Few-shot Data: A Meta-Learning Approach
2026년 5월5편
- EXPRESS: Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience
- EXPRESS: Do fMRI Data Improve Predictions of Product Adoption by Store Managers and Sales per Store of Consumer Packaged Goods?
- EXPRESS: Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability
- EXPRESS: Ad Intensity Policies and Content Provision on Revenue-Sharing Content Platforms
- EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos
2026년 4월3편
- EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment
- EXPRESS: Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption
- EXPRESS: Does Puffery Sell? Evidence from Airbnb
2026년 3월8편
- EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
- EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions
- A Vision Editorial for the 2026–2029 JMR Team
- EXPRESS: Communication Patterns in Joint Decision-Making
- EXPRESS: Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
- EXPRESS: Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions
- EXPRESS: How Effective Is Suggested Pricing?: Experimental Evidence from an E-Commerce Platform
- EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
2026년 2월1편
2026년 1월6편
- EXPRESS: Welfare Implications of Democratization in Content Creation: Generative AI and Beyond
- EXPRESS: Consumers Prefer that Corporations Donate Periodically
- First In, First Out? How Debt Age Affects Debt Prepayment Decisions
- EXPRESS: The Economic Consequences of Risk-Absorption in B2B Relationships: Evidence from Indirect Auto Lending
- EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
- The Effect of Downvotes on Content Creation: Evidence from Social Media