1,182
논문
51
최근 1년
2010
수록 시작
9/23
최근 논문
01최근 3년 주요 주제
02논문2023년 53편
2023년 12월2편
- Leveraging Opportunities and Managing Risks in Marketing Research
- The Value of Safety Training for Business-to-Business Firms
2023년 11월2편
-
Canary Categories
방법관측 자료 실증분석 · 분석 모형·게임이론
- A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection
2023년 10월1편
2023년 9월2편
- Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms
- Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drugs
2023년 8월8편
- Cause-Related Marketing as Sales Promotion
- Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions
- Sunk Cost Effect, Self-Control, and Contract Design
- Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models
- Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust
-
Soda Taxes and Marketing Conduct
방법준실험·자연실험
- Grocery Shopping for America: Mitigation Strategies for Threats to National Identity
- A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research
2023년 7월6편
- Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics
- Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format
- Metaphor-Enabled Marketplace Sentiment Analysis
- The Agent's Impatience: A Self–Other Decision Model of Intertemporal Choices
- The Impact of Negative Reviews on Online Search and Purchase Decisions
- Detecting Routines: Applications to Ridesharing Customer Relationship Management
2023년 6월6편
- Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
- Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves
- Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching
- The Role of Heritage Connection in Consumer Valuation
- Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics
- “Repayment-by-Purchase” Increases Consumer Debt Repayment
2023년 5월9편
- Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
- The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers
- The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment
- TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform
- Wheels to Meals: Measuring the Impact of Micromobility on Restaurant Demand
- Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
- The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency
- The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
- Revealing and Mitigating Racial Bias and Discrimination in Financial Services
2023년 4월3편
- Horizontal Referrals in B2B Markets
- The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher
- How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories
2023년 3월5편
- Words Meet Photos: When and Why Photos Increase Review Helpfulness
- Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households
- The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity
- The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications
- How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media
2023년 2월1편
2023년 1월8편
- Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?
- Virtual Fitting Room Effect: Moderating Role of Body Mass Index
- Save More Today or Tomorrow: The Role of Urgency in Precommitment Design
- How Can Publishers Collaborate and Compete with News Aggregators?
- Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance
- Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
- Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets
- Measuring Evidence for Mediation in the Presence of Measurement Error